YouTube · Pro · Creator pack $20 or Pro $29.99/mo · works for YouTube, TikTok, Instagram, X, Facebook, LinkedIn

📉 Content Decay Detector for Instagram

Identify videos in your library experiencing declining performance — before they drag down your channel.

What you get

All videos ranked by decay rate, videos with fixable vs. unfixable decline identified, metadata update recommendations for declining videos, re-promotion strategy for high-value decaying content, and estimated traffic recovery if fixes are applied.

Input: Describe your older videos to detect content decay

Run Content Decay Detector →

How it works

  1. Describe your video — Describe your older videos to detect content decay
  2. Run the analysis — Click Analyse. The report streams in live, usually within 10 seconds.
  3. Work the action list — Read the headline scores, then fix the top item in the prioritised action list. Re-run to compare.

Guide: how to use Content Decay Detector

Old videos do not just stop growing; they can decline in ways that pull down the channel — outdated titles that no longer match search, thumbnails that look dated next to newer competitors, information that is simply wrong now. The Content Decay Detector ranks your library by decay rate, separates fixable decline from natural end-of-life, recommends metadata updates for the fixable ones, plans re-promotion for high-value decaying videos, and estimates the traffic you get back.

Read the full guide (5 min) →

Frequently asked questions

Is Content Decay Detector free to use?

Content Decay Detector is a Pro-tier tool. Unlock it with the one-time Creator pack ($20 / 120 runs) or the Pro plan ($29.99/mo, 15 runs a day).

What do I need to enter?

Describe your older videos to detect content decay. The more specific your input, the more specific and useful the report.

What does the report include?

All videos ranked by decay rate, videos with fixable vs. unfixable decline identified, metadata update recommendations for declining videos, re-promotion strategy for high-value decaying content, and estimated traffic recovery if fixes are applied.

How is this different from YouTube Studio?

YouTube Studio shows what happened. Content Decay Detector explains why and ends with a prioritised action list so you know exactly what to change first.

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