An X account audit answers one question: what is the single biggest thing stopping this account from growing? The X Account Audit scores five areas — profile and pinned post, positioning clarity, post mix, hooks and first lines, and follower conversion — explains each score, and ranks the fixes by impact with a 30-day plan.
This is a Pro-tier tool because it reads everything you give it at once. This guide explains how to prepare the input and how to use the output.
What to paste
Niche, follower count, posting frequency, your bio and pinned post, your last twenty to thirty posts with type, topic and impressions, and X Analytics numbers if you have them — profile visits, follows, engagement by type. State the goal: grow, sell, or lead somewhere.
Reading the five scores
Profile and pinned post: does a visitor know in two seconds what following gets them. Positioning: can the account be described in one line. Post mix: threads, singles, replies and quotes in a ratio that grows. Hooks: first-line quality across recent posts. Follower conversion: impressions to visits to follows — the score that most often explains a plateau.
Scores are honest. If the account is fine and needs volume and replies, the report says that instead of inventing problems.
Fixes, pillars and the 30-day plan
Three fixes with the exact change and expected effect. Three content pillars with a ratio. A four-week plan with what to measure and target numbers. The 400-word strategy summary at the end is the brief for the month.
Tips
- Audit before you change anything, then again in 30 days with the same input format.
- If the top fix is positioning, do only that for two weeks.
- Pair the plan with the X Content Calendar and X Reply Strategy Planner for execution.
Common mistakes
- Pasting only the posts that did well — The pattern is in the ones that did not.
- Doing all three fixes at once — You will not know which one worked.
- Reading scores as grades — They are a ranking of where to spend effort.
Worked example
Input: Home espresso account, 1,800 followers, 1–2 posts/day, no replies, bio and 28 posts pasted with Analytics.
What the report returned: Scores: Profile 40, Positioning 55, Post mix 35, Hooks 68, Conversion 44. Fix 1: bio, name descriptor and a pinned thread (profile). Fix 2: 10 replies a day under mid-size accounts (post mix). Fix 3: two threads a week from existing single-post ideas. Week-4 targets: profile visits 3×, follows from replies 40+.
Frequently asked questions
Does it need access to my X account?
No. It works from your description and pasted Analytics. No login or paid API.
How often should I audit?
Every 30–60 days while changing things; quarterly once stable.
Is it the same as the YouTube Channel Audit?
No. It scores X-specific levers — first lines, reply mix, pinned post, profile conversion — and uses no YouTube data.