Your back catalogue is full of videos with decent content and weak metadata — titles written in a hurry, two-line descriptions, five tags. Each one is a small, cheap win waiting to happen. The Metadata Rewriter takes an existing title and description, shows a before/after for title, description and tags, estimates the click-through gain, points out the keywords you are missing, and gives a paste-ready package.
This guide explains what the rewrite changes and what it preserves, how to prioritise which videos to fix, and when not to touch a title.
What changes, what stays
The rewrite keeps your topic, claim and voice. It moves the keyword forward in the title, tightens to under 60 characters, adds a specific promise, restructures the description with the keyword in line one and a proper summary, and builds a tag set from the keyword gap analysis. It does not invent claims the video cannot support — if your description says nothing about a feature, the rewrite will not add it.
Which videos first
Videos with high impressions and low CTR in Studio (under 3–4%) are the priority — they are being shown and not clicked. Second: videos with search traffic that has plateaued. Third: anything over a year old with under 100 words of description. Ten videos in an afternoon typically produces a measurable lift within a month.
When not to change a title
If a video is currently gaining views or is under 30 days old, leave the title. A title change on a rising video resets some of the signals the algorithm uses. Description and tags can be changed at any time without that risk.
Tips
- Paste the full description, including the messy parts — the rewriter restructures more than it writes.
- State the primary keyword you want; otherwise it is inferred from the title.
- Apply description and tags immediately, then decide on the title separately.
Common mistakes
- Rewriting your best-performing video — If it is working, do not touch the title.
- Applying the same rewrite pattern to every video — Each video has its own keyword; the rewriter is per-video for a reason.
- Changing title and thumbnail at once — You will not know which change moved CTR.
Worked example
Input: Title "My New Grinder!!" + 40-word description.
What the report returned: After: "Timemore C3 Review: The Best $70 Espresso Hand Grinder?" · 280-word description with keyword line 1 · 18 tags. Predicted CTR +38%. Keyword gap: "hand grinder espresso", "timemore c3 vs c2".
Frequently asked questions
Will changing a title hurt my video?
On a video that is currently growing, it can pause momentum. On a plateaued or old video, it usually helps. The report flags which case you are in if you give the video age.
Does it rewrite tags too?
Yes — a full replacement tag set built from the keyword gap.
How is this different from the SEO Score Checker?
The Checker scores and suggests. The Rewriter produces the finished replacement copy.
Can I do this in bulk?
One video per run for quality. Ten videos takes about an hour including applying the changes in Studio.