LinkedIn shows about two lines of a post before "see more". Everything after that is earned. Most posts do not earn it, because they open in corporate voice, run their sentences together and end without asking anything. The LinkedIn Post Writer produces three complete posts for one topic — a story, a framework and a contrarian take — each with a two-line hook, one-sentence paragraphs and a question that gives the right reader a reason to comment.
This guide covers why three frames, what the white-space rhythm does, and how the report chooses which to publish first.
Three frames for one idea
The story post opens on a moment and lets the lesson emerge. The framework post opens on the result and lays out the steps. The contrarian post opens on a claim most of your readers currently believe and takes it apart. The same insight lands with different readers in each frame, and seeing all three shows you which the topic naturally fits — often not the one you would have written.
Every version is 150–250 words, the range where LinkedIn dwell time is highest without losing readers before the close. The hook is two lines under 210 characters total, so it shows in full above the fold on a phone.
White space is the format
One-sentence paragraphs with a blank line between them are how LinkedIn is read on a phone. Dense paragraphs get skipped. The report writes every post in that rhythm, keeps the language plain and first-person, and ends on a takeaway the reader could repeat — then a question that a specific kind of professional would want to answer. Comments in the first hour are what the algorithm rewards.
Hashtags, links and order
Three to five hashtags go at the end, never in the body. Links go in the first comment, because posts with external links in the body reach fewer people. The report tells you which of the three posts to publish first and why, and the posting window for the audience you described.
Tips
- Give the report the real lesson or story, not just the topic. "What I learned firing my first client" beats "client management".
- Reply to every comment in the first hour; each reply is another chance to appear in a feed.
- Save the two posts you did not publish; they are next week's content.
Common mistakes
- Corporate voice — "Thrilled to announce" and "delighted to share" are the fastest way to be scrolled past.
- Links in the body — Put them in the first comment. Every time.
- Ending on a conclusion — A closed thought earns a like. An open question earns a comment.
Worked example
Input: Topic: why I stopped doing free discovery calls. Freelance brand designer, wants to reach small-business founders.
What the report returned: Publish first: the contrarian post. Hook: "Free discovery calls cost me $14,000 last year. / I counted." Body: eleven one-sentence paragraphs, the maths, what replaced the calls. Takeaway: charge for the first hour and refund it against the project. Question: "Founders — would you pay $150 for a first call with the right designer?"
Frequently asked questions
How long should a LinkedIn post be?
150–250 words for engagement. Longer works when the story earns it; the report keeps each version in that range.
Does it write for a company page?
Yes, but say so — company pages need a stronger point of view to overcome the lower reach they get by default.
Can it turn an article or video into a post?
Paste the transcript or key points. It extracts one idea per post; for many platforms at once, use the Cross-Platform Converter.