How to Use Keyword Intent Classifier (2026 Guide)

Two videos on the same keyword can have opposite outcomes depending on whether the video matches what the searcher wanted. "Standing desk" could mean wanting to learn, wanting to compare, or wanting to buy — and each wants a different video. The Keyword Intent Classifier takes a list of keywords and returns the intent behind each, the viewer's mindset, the video format and length that match, and how monetisable the intent is.

This guide explains the four intents, why format-mismatch kills retention, and how to use monetisation scores to prioritise.

The four intents

Informational: the viewer wants to understand or learn — tutorials, explainers, 6–12 minutes. Navigational: they want a specific channel or video — you cannot capture this unless you are the destination. Commercial: they are researching a decision — comparisons and reviews, 8–15 minutes, high watch time. Transactional: they are ready to act — short, direct, strong affiliate potential. The classifier labels each keyword and explains the mindset in one line.

Format mismatch

A 20-minute deep-dive for a transactional keyword gets abandoned at minute two; a 3-minute answer for a commercial keyword feels thin and loses to a thorough comparison. Matching the recommended length and format is one of the cheapest retention improvements available, because it changes nothing about your content quality — only its packaging to the moment.

Monetisation score

Commercial and transactional intents carry higher CPM and affiliate potential; informational intents carry more subscribers and authority. The score lets you plan a mix: informational videos to build the audience, commercial videos to earn from it. A channel with only one intent type is leaving either growth or revenue on the table.

Tips

• Paste 10–30 keywords at once, one per line; the classifier is designed for batch use.
• Add your niche in the first line so ambiguous terms are resolved in context.
• Tag each row in your content calendar with its intent; aim for roughly 60% informational, 30% commercial, 10% transactional.

Common mistakes

• Chasing navigational keywords — Searchers for a brand or creator name will not watch you instead.
• One format for every keyword — Your favourite format is not what every search wants.
• Ignoring intent when writing the title — A commercial searcher needs "vs" or "best"; an informational searcher needs "how" or "why".

Worked example