An Instagram account audit finds the one lever that matters most right now. The Instagram Account Audit scores five areas — profile and positioning, content mix and grid, Reels performance, engagement quality, and follower conversion — explains each score, and ranks the fixes by impact with a 30-day plan.
This is a Pro-tier tool because it reads everything at once. This guide explains how to prepare the input and what to do with the output.
What to paste
Niche, follower count, posting frequency, your bio and name field, your last ten to twenty posts with type, topic and reach, and Insights numbers if you have them — reach by format, saves, shares, follows, profile visits. State what you want the account to do: grow, sell, or lead to something.
Reading the five scores
Profile and positioning: does a visitor know who this is for in two seconds. Content mix and grid: do the formats do their jobs and does the top row make sense. Reels performance: reach and completion relative to your size. Engagement quality: saves and shares versus likes. Follower conversion: profile visits to follows — the number that most often explains a stalled account.
The report scores honestly. If the account is fine and needs volume, it says so rather than manufacturing problems.
Fixes, pillars and the 30-day plan
Three fixes with the exact change and expected effect. Three content pillars with a ratio and a format mix. A four-week plan with what to measure in Insights and target numbers. The 400-word strategy summary at the end is the brief for the next month.
Tips
- Audit before you change anything, then again in 30 days with the same inputs.
- If the top fix is positioning, do only that for two weeks; every other fix depends on it.
- Use the strategy summary as the one-page plan for anyone helping with the account.
Common mistakes
- Pasting only top posts — The audit needs the under-performers to see the pattern.
- Doing all three fixes at once — You will not know which one worked.
- Reading scores as grades — They rank where to spend effort. That is all.
Worked example
Input: Home espresso account, 2,400 followers, 4 posts/week, bio and 16 posts pasted with Insights.
What the report returned: Scores: Profile 48, Content mix 70, Reels 74, Engagement quality 62, Conversion 35. Fix 1: name field + bio + highlights (conversion). Fix 2: weekly carousel with save CTA (engagement quality). Fix 3: Reel covers that match carousel headlines (content mix). Week-4 targets: profile-visit-to-follow 4%+, saves per carousel 3× current.
Frequently asked questions
Does it need access to my account?
No. It works from your description and pasted Insights. No login or scraping.
How often should I audit?
Every 30–60 days while actively changing things; quarterly once stable.
Is this the same as the YouTube Channel Audit?
No. It scores Instagram-specific levers — name-field search, saves, Reel covers, profile conversion — and uses no YouTube data.