Facebook shows the first line or two of a post and hides the rest behind "See more". Most posts lose the reader right there — not because the idea is weak but because the opening announces instead of inviting. The Facebook Post Writer produces five complete posts for one topic, each with an opening line written to survive the fold, short paragraphs, and a question at the end that gives people a reason to comment.
This guide explains why the five registers exist, what the comment question is doing, and how the Page / Group / profile note changes where you should publish.
Five registers, one topic
The same idea lands differently depending on the frame. A story post opens on a moment ("Last Tuesday a customer asked me…"), a question post opens on the reader's situation, a tip post opens on the result, a contrarian post opens on a claim people will want to argue with, and a list post opens with the number. The report writes all five so you can see which frame fits the topic rather than defaulting to the one you always use.
Every version keeps the first line under 90 characters — the amount most phones show before "See more" — and breaks the body into paragraphs of one or two sentences. Facebook's audience skews older than TikTok's and reads more slowly; dense blocks get skipped.
The question is the post
Comments are what Facebook ranks on. A post that ends by asking something specific and easy to answer ("Which one do you still get wrong?") earns replies; a post that ends on a conclusion earns a reaction at best. The report ends every version on one question and tells you the share angle — the reason someone would put this on their own timeline or send it to a friend. Shares are the strongest distribution signal Facebook has.
Page, Group or profile
The same words behave differently in the three places. Pages reach followers plus whoever the algorithm chooses; Groups reach members who opted into the topic and reward conversation; personal profiles reach friends and often out-perform Pages for the same content. The report marks each post with where it suits best, and suggests which to publish first and the posting window for the audience you described.
Tips
- Describe the audience precisely — "parents of under-fives in the UK" produces better posts than "parents".
- Reply to every early comment within the first hour; a reply doubles the comment count and keeps the post in feeds.
- Cross-post the strongest version from your Page to a relevant Group as a personal share, not a Page share.
Common mistakes
- Opening with the announcement — "New blog post is live!" tells the reader nothing about why to tap See more.
- Hashtag stacks — On Facebook they add nothing and make a post look like a repost from Instagram.
- Ending on a conclusion — A finished thought needs no reply. An open question does.
Worked example
Input: Topic: why sourdough starter fails in the first week. For a home-baking Page, mostly women 35–60.
What the report returned: Winner (question register): "Did your sourdough starter die in week one? Mine did, three times." Body: four short paragraphs on temperature, flour and feeding rhythm. Question: "What temperature is your kitchen right now?" Share angle: tag the friend who gave up. Suited to Page and Group.
Frequently asked questions
How long should a Facebook post be?
For engagement, 80–180 words with short paragraphs. Longer story posts work when the first line earns the tap; the report keeps each version in that range.
Should I add a link?
Put it in the first comment. Link posts in the body reach fewer people than text or photo posts.
Does it write for a business Page?
Yes. Say it is a business, describe what you sell, and the posts avoid corporate voice while still pointing to the product.